Join us for this live webinar on October 25, 2018 at 2:00pm ET. What makes Millennials pull the trigger on a car purchase? What's most important to truck buyers? And how do Hispanics prefer to get car shopping information? We did the research - now you can get the answers to these questions and more. These three segments are all adapting to the changing customer experience that's taken over auto shopping: most research done online, fewer dealerships visited, and a mobile-heavy experience. But that doesn't mean they want the same things! Join this webinar to learn what CarGurus' original research says about: How each segment approaches the car shopping process Which type of shoppers are most brand-loyal Which group is the most confident negotiating SPEAKER | Madison Gross Senior Manager of Consumer Insights CarGurus Madison, Senior Manager of Consumer Insights at CarGurus, is a passionate marketing researcher with 10 years of experience in the automotive industry. She loves questions like: What role do cars play in consumers’ lives? How do they find and fall in love with a vehicle? How do they balance budget, functional needs, and car ownership dreams as they make such a major purchase decision? At CarGurus, user insights help us build a top-notch site experience that attracts 31M users each month. Before joining CarGurus, she studied Marketing and Cognitive Science at the University of Virginia, spent 8 years understanding vehicle shoppers and the car dealership business inside and out at CarMax, and completed her MBA at IE Business School in Madrid, Spain. | |