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In today's digital age, social media has become an essential tool for businesses to connect with their customers and promote their services. For travel advisors, harnessing the power of social media can be a game-changer in attracting new clients and growing their business. This presentation on social media 101 for travel advisors is designed to provide you with the basic skill and tools needed to effectively establish a strong online presence to enhance your marketing efforts. In this presentation, we'll cover: Get Noticed in a Crowded Marketplace Finding Your Platform Building Your Buyer Persona Creating a Content Calendar Setting SMART Goals Speaker: Phil Blackwell VP Business Development Speaker: Christine Peruccio Director Sales & Account Management Support Moderator: Mary Pat Sullivan EVP of Marketing and Partnership, Northstar Travel Group