Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX.
If your brand lacks a pristine golden record for each customer, tomorrow join John Nash, Chief Marketing and Strategy Officer at Redpoint Global and Beth Scagnoli, VP of Product Management at Redpoint Global, as they discuss the best steps to get started, as well as:
- Different types of data enrichment, including behavioral, demographic, and geographic
- ‘Golden record’ use cases to drive consumer engagement and ROI
- Streamlining your technology stack and rationalizing competing technologies
- Privacy and data clean room considerations
Speakers:
John Nash, Chief Marketing and Strategy Officer, Redpoint Global
Beth Scagnoli, VP of Product Management, Redpoint Global
Thank you,
The MarTech Webinar Team
P.S. If you can't make the webinar,
register anyway and we'll send you the video recording of the webinar later in the day.
