Make informed media, audience and creative allocations -

Hi eMarketer Reader,

Brand loyalty is on shaky grounds. When brands fail to reach their customers across all touchpoints at the right time and place, it leads to lost opportunities and fractured customer experiences. A little over 70% of internet users worldwide said they would switch brands or service providers due to a disconnected customer experience, according to a 2019 report from MuleSoft and Opinium Research.

The stakes to deliver relevant, frictionless consumer engagements are higher than ever. To gain a competitive advantage, consumer packaged goods (CPG) marketers need to know the steps they can take to better understand their customers’ journeys, as well as the role marketing measurement plays to solve this long-standing challenge.

Join Neustar’s John Marsan, senior principal solutions engineer, and Robert Stratton, vice president of data science, for this live Tech-Talk Webinar. They will share practical steps to better understand your customers’ journey at a one-on-one level, and ways to get past common barriers faced by CPG marketers.

Register here for “CPG Marketers: Three Steps to Reveal Your Customers’ Purchase Path,” presented by Neustar, and learn:

• How to make a clear connection between consumer-level ad exposure and sales
• How to identify and understand consumer-level behavior within walled gardens, such as Facebook, Amazon, Instagram, Pinterest and others
• How to make well-informed allocation decisions about media, audience and creative
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Wednesday, May 6 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by Neustar.

Sincerely,
eMarketer Editors