Why private marketplaces have gained ad spend momentum -

Hi eMarketer Reader,

As third-party tracking declines, advertisers are challenged on how to remain effective. They need to decide the best monetization strategy moving forward.

According to eMarketer forecasts, advertisers spent more in private marketplace ad programs (PMPs) than on the open exchange for the first time in 2020, and PMP spend is projected to exceed $14 billion this year.

Join Koddi’s Connor VanDaveer, senior program manager, Koddi Ads, for this live Tech-Talk Webinar. He will discuss why PMPs are beneficial for sellers, buyers, and operators.

Register here for “The Rise of Private Marketplace Ad Programs,” presented by Koddi, and learn:

• Why the private marketplace is gaining momentum and how it differs from the open exchange
• How to develop your own PMP monetization strategy
• Tips on how to get started, go to market, and measure success
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Tuesday, April 6 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by Koddi.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com