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Because I am officially sitting in a sales role, it is not surprising for me to learn that only 20% of content created by marketers is actually used by sellers, according to American Marketing Association research. Be that as it may, I have a deep passion for marketing and am always disappointed when sales and marketing fail to connect.
Personally, I would love to help these teams unite—which is why I encourage you to register here for “How to Create Content that B2B Sellers Love (and Use),” presented by Allego. Together, we can work on this goal while we learn:
How to co-create content to ensure what’s developed is impactful Why a focus on content activation is overdue Plus! Ask questions of our presentersReserve your seat now to join us on Thursday, November 18 at 2pm ET.
This Tech-Talk Webinar is sponsored content by Allego.
Sincerely,P.S. Please forward this invite to colleagues and peers who may be interested in B2B. Thank you!
Interested in sponsoring a webinar? I would love to work together! Please email advertising@emarketer.com and either myself or someone from my team will get back to you.
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