Merkle shares key findings on CDP implementation -

Hi John,

There’s a heightened pressure for marketers to collect first-party data, identify customers, and then use that data to power next-level experiences in a privacy-safe way.

According to a recent Merkle survey, 37% of respondents said that the ability to capture customer data has increased significantly in the past 12 months.

Register here for "A Roadmap to Implement and Optimize Your CDP," presented by Merkle, and learn how to:

• Collect the right data in real time to build powerful audiences and customer journeys
• Build a proper team, and establish clear expectations, use cases, and measurement frameworks
• Plus! Ask questions and interact with your eMarketer community of marketing peers

Reserve your seat now to join us on Thursday, October 28 at 11am ET.

This Tech-Talk Webinar is sponsored content by Merkle.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in how to implement a CDP. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com