There is a recent trend for manufacturers to shed the traditional license agreement and purchase the whole brand, often keeping their core business category for themselves and even becoming licensors for additional categories. So what do licensees want? Sometimes they want to own the brand!
Our panel of licensees-turned-brand owners/licensors will share their experience buying companies – setting criteria, due diligence, goals to expand business, when to pull the trigger (and when not to) and most importantly how to find these kinds of opportunities. | 
