Let’s learn how data privacy looks in the post-iOS 14.5 world -

Hi John,

I’ve been reading a lot about how Apple’s iOS 14.5 privacy update and the absence of the Identifier for Advertisers (IDFA) is giving marketers cause to reconsider their measurement and attribution practices.

And while challenging for marketers, Apple’s digital privacy shift aligns with consumer sentiment on personal data usage. Did you know that 44% of consumers state that privacy concerns influence their online behavior? I learned this based on a survey from AppsFlyer and MMA Global.

Please join me as I host AppsFlyer’s Brenda Chen, director of solutions architecture, and Royal Bank of Canada (RBC) Ventures’ Michael McCue, head of performance marketing, for a live Tech-Talk Webinar. My guests will discuss the solutions RBC Ventures put in place prior to iOS privacy updates, the results they’re seeing, and how their strategy is now evolving.

Register here for “The Path to Privacy in a Post-iOS 14.5 World,” presented by AppsFlyer, and learn:

• How to effectively leverage first-party data in the post-iOS 14.5 world
• Why it is important to proactively communicate with consumers about privacy and data usage
• What the best practices are for attribution in the absence of IDFA
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today and join me on Tuesday, June 15 at 2pm ET. 

This Tech-Talk Webinar is sponsored content by AppsFlyer.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy

P.S. Please forward this invite to colleagues and peers who may be interested in first-party data post-iOS 14.5. Thank you!

Interested in sponsoring a webinar? I’d love to work together! Email advertising@emarketer.com and either myself or someone from my team will get back to you. Thank you!