| AI is narrating your brandâwhether you like it or not. Search is no longer a list of links. Itâs a synthesis. A story. And generative AI decides what that story is. If your brand doesnât show up the way you intended, thatâs not a bugâitâs the new default. Thatâs why marketing leaders need a new operational capability: a Brand Control War Room. In this session, Myriam Jessier (Technical Marketing Expert) and Gerald Murphy (Evangelist, Semrush Enterprise) introduce the Brand Control Quadrant, a pragmatic framework for seeing and shaping your AI-narrated brand in real time. Youâll learn how to:
Run âAI narrative auditsâ to assess how LLMs currently interpret your brand.
Build a rapid-response protocol for when generative search misrepresents your identity.
Treat brand assets as training dataâactively curating what AI learns and repeats.
Identify and influence brand proxiesâunofficial signals and terms that shape how AI contextualizes your business.
This isnât a speculative future. Itâs already happening. And this session is your playbook to ensure AI reinforces your brand narrativeâinstead of rewriting it.
Thank you,
The Search Engine Land and Digital Marketing Depot Teams
P.S. If you can't make the webinar, register anyway and we'll send you the video recording of the webinar later in the day. | 