Active nutrition is a continued growth sector of the dietary supplement industry. The aura of performance gains has attracted consumers at the fringes of the gym aficionado spectrum, such as weekend warriors and soccer moms. But these consumers were attracted first by the core promise of the category — ingredients that had proven performance benefits. In this webinar, our panel of experts will return to the roots, so to speak, to look at the ingredients that really move the needle for athletes, such as new protein technologies and the latest research on protein, creatine, BHB (beta-hydroxybutyrate) and more.
- Learn how the landscape for performance ingredients has changed in the past five years.
- Find out the latest research that’s driving the category for some of the bestselling ingredients.
- Take a peek at the future of the category and what it means for product development.
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