Website tips; Commmon PR gaffes; What breaks a communicator's spirit; How to be more transparent; and more

WEBSITES

Infographic: 24 tips for building a better website

As more commerce moves online, communicators must ensure that websites are well designed and offer plenty of value to keep audiences coming back for more. Here are some helpful tricks.

WRITING & EDITING

8 all-too-familiar PR blunders—and ways to avoid them

Nebulous goals, unclear messaging and inadequate media prep are just some of the easily solvable problems that can mar or even undermine your otherwise outstanding campaign.

FROM THE ARCHIVES

10 ways to crush a communicator’s spirit

Here’s how to ensure your creative staffers feel stifled, deflated, frustrated and defeated.

FROM THE ARCHIVES

7 rules for being transparent

While you might be tempted to bury a damaging story, your efforts can backfire, ruining your credibility and turning essential media contacts into enemies. Follow these rules.

RAGAN'S COMMUNICATIONS LEADERSHIP COUNCIL

The Communications Leadership Council is earning high praise

See what top communicators at Microsoft and Amazon are saying about this elite professional community.

LEADERSHIP COMMUNICATIONS

Why ‘thought leadership’ is a buzzword PR pros should retire

The term is meaningless without the true leadership behind it. Here are some tactics PR pros should use to build their clients’ reputations.

PR DAILY AWARDS

Have you mastered the art of creative content?

Don’t miss this week’s June 28 final deadline to enter PR Daily’s Content Marketing Awards. Submit individual work or work on behalf of your team or clients.

CRISIS COMMUNICATIONS

Wayfair donates to Red Cross amid internal protest over detention camps

Employees were upset that the furniture company was supplying border facilities housing migrant children. Leaders responded with a donation, but not to the group that staffers favored.

JOBS OF THE WEEK

30 jobs in the PR and marketing world

Many college graduates are tossing their caps in the air while tossing their names in the crowded market of job seekers. Consider these tips for standing out.

WRITING & EDITING

Get free training and make your organization a communications icon

Help us and help yourself—host a Ragan conference or workshop and send your team for free.

INTERNAL COMMUNICATIONS

5 common change communication blunders

If you’re sending the same message to everyone, leaving managers in the dark or measuring ‘awareness,’ you should rethink your processes.

SOCIAL MEDIA

Infographic: How to feature your organization in Instagram Stories

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? Consider these guidelines.

RAGAN CONFERENCE ALERT

Videos are a must-have—a film school degree is not

Join this virtual summit to learn how to drive ROI through video even with limited experience.

CONTENT MARKETING

7 mistakes to avoid when targeting more than one location

If you are tying to speak to more than one local audience, there are some key mistakes your campaigns must avoid. Here’s how to target and measure your efforts.