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MarketingSherpa Highlights from April 16 – 27 |
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Copywriting: Don’t be afraid to go long (via Target Marketing) | | |
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Marketing 101: What is website usability? | | |
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Selling and Marketing to Senior Citizens When Your Team is Very Different From the Customer | | |
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Email Survey: Today is your last chance to win a MECLABS Email Messaging course | | |
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Webinar: The Customer’s Perception Gap – How to bridge the dangerous gap between the results we want and the results we have | Wed, May 9, 2018 2:00 PM - 3:00 PM EDT
On an upcoming Yes Lifecycle webinar, Flint McGlaughlin, Founder and Managing Director, MECLABS Institute (parent research organization of MarketingSherpa), will help marketers rethink the ways we communicate our brand and improve results by replacing brand promises with brand expectations, and claims of value with conclusions of value. | | |
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| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships |
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