An ambitious campaign from MGM Resorts and agency McCann New York is celebrating LGBTQ love--and increasingly tolerant attitudes towards same-sex marriage--by teaming up with top musical artists to re-imagine classic, traditionally heterosexual love songs as same-sex wedding tunes. Titled "Universal Love," the six-song recording includes performances from Bob Dylan, St. Vincent and Kesha, delivering fresh...
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April 09, 2018
AdFreak
Today's highs and lows of creativity
Stars Turn Wedding Classics Into Same-Sex Love Songs in MGM Resorts’ ‘Universal Love’ Playlist
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