 | | Communications and HR strategies to tackle the workplace’s #1 challenge | | As the world reopens and the economy revs up, more employees are evaluating their next moves. Are you ready for the new rules of recruiting and retaining top talent in the Roaring Twenties? Join Ragan on June 16th for this 90-minute webinar that will help communicators and their HR partners create a strong employer branding program that reflects company culture. | | This webinar is designed for communicators, hiring managers and brand leaders who understand the power of brand storytelling in fostering a great place to work. | | | | Top 10 things you’ll learn: | - How last year changed the job landscape—and the trends reshaping the future of employer branding, HR and employee communications
- Anatomy of a strong employer branding program in 2021
- How to craft a strong employer value proposition and content strategy
- Human-centered employer brand storytelling strategies to use across the PESO spectrum (with surprising lessons from Game of Thrones)
- Secrets of recruiting talent—and valuing them once they’re on board
- Remote pivot: How hybrid remote culture changes your pitch to prospects
- Who’s the boss? How to get the CEO, CHRO, Chief People Officer, HR and your team on the same page quickly
- How to tap employees as ambassadors, the best content to post and where to post it (e.g., Facebook, LinkedIn, Twitter, Instagram, TikTok)
- Tips for advertising on Glassdoor, LinkedIn and Indeed—plus how to respond to negative Glassdoor reviews
- The DEI FAQ: How to attract underrepresented talent beyond checking the box
| PRESENTERS | 
Gretchen Garland Director, Employer Branding Microsoft | 
Ally Brown Manager Global Employer Branding Continental | 
Jose Zavala Senior Director of Employer Branding and Recruitment Marketing Viacom/CBS |
| | | Contact us with questions:
Shallon Blackburn at shallonb@ragan.com or 800-878-5331. |
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