The Story

Women are taking the summer by storm.

I’m all about this era. 

You’re not the only one. This summer, female artists and athletes have been at the forefront of a cultural revival. Beyoncé and Taylor Swift are lifting up local economies with sold-out shows. Greta Gerwig’s “Barbie” is still dominating the box office — thanks in part to a marketing phenomenon. The Women’s World Cup is displaying an elite standard of play that’s making the game more competitive. But that’s not all. Simone Biles came back beaming — proving that putting your mental health first isn’t a barrier to success. Plus, the ladies of hip-hop are finally getting to share their stories. All of these triumphs are having ripple effects. 

Go on.

Not only are these female artists and athletes showing that they’re an economic force, but they’re also creating community. Look at the images of people dressed in head-to-toe pink, the friendship bracelets, and packed sports stadiums. Worth noting that it’s not just women who are participating in these events. While it all comes against a backdrop of ongoing misogyny and the battle for reproductive rights, it's clear that many are using this seemingly monocultural moment to embrace female empowerment.

theSkimm

From music to movies to sports, women's talents and creativity are being celebrated. And for many, it’s shaping up to be a summer to remember.