| Alright, it’s the weekend and I’ve got some more rapid fire tips to share with you.
Below are a few problems clients have recently come to me with.
I’ve simplified the questions to protect their anonymity…
And edited the answers slightly to make them as simple and helpful as possible for you.
Let’s dig in…
Q: Craig, I need help with leads!
Answer:
I recommend you start with the following…
1. Spend at least an hour thinking about your customer avatar — their biggest pain points, their biggest dreams, what they believe, what other people are telling them, what isn't working for them, and why you are different for them.
2. That should give you a lot of content ideas. Pick the 5 best pieces of content and make them for the next week. Whether it’s emails to your list, social media posts, or YouTube videos — “enter the conversation already taking place” in the minds of your prospects and meet them where they’re at.
3. Use “blunt posts” on Instagram. These are simple posts that call out your ideal prospect, offer their ideal result in a given time frame, and provide a simple call to action that tells people who are interested what to do next (ie. “comment below”, “send me a DM” etc.)
4. Email your list at least 2x's per week with both subtle and direct nudges to take the next step with you. Whether that’s buying a low ticket product that will help them, or booking a Clarity Call or Strategy Call with your team to see if you can get them better results.
Those are just a few very basic ideas but most business owners simply don’t do any of them.
Q: Craig, I need help with my network!
Answer:
I can’t emphasize enough the effectiveness of the Dream 100 exercise from late legendary sales consultant Chet Holmes.
Essentially, you make a list of your 100 dream clients and then go to work strategizing on how to land them.
Chet outlines more about how this works in his book The Ultimate Sales Machine.
Russell Brunson is also a big advocate of the Dream 100 strategy — and in his book Traffic Secrets, he talks about how he’s used it with massive success.
I highly recommend reading both those books…
In the meantime though, my friend and client Mike Zeller also has a solid video summary you can check out…
=> https://youtu.be/6uSByEYEDEE?si=iEf7TxlKAWmI1nTs
As for putting together your Dream 100...
It's more important to know the WHO before you figure out the WHAT.
Then it becomes individual.
But it's also helpful to make a list of all the assets you have to offer...
These include:
- Bulk orders of their books - Introductions to other people - Getting them booked on a friend’s successful podcast - Shout outs on social (buy their book and giveaway a free copy) - Simply buy their product, leave an amazon or online review, and share it with them
There are hundreds of things you can do to get the connection going
Small steps lead to big breakthroughs down the road.
You don’t build a billion dollar network overnight...
But you’ll never build it at all if you don’t take the first step today.
Q: But Craig, I’m an introvert... what do I do? Answer:
Watch my video on Introverted networking => https://youtu.be/FcEmnnck8L8?si=xdr76c9drfRGnrjI&t=289
That video is from Jason Capital’s 2018 High Status Summit...
You’ll see my hairline PRE-transplant... haha...
But you’ll also see my evolution as a speaker.
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So there you go…
If you apply just a fraction of the advice above…
I know for a fact that it can dramatically improve your life…
And send your business results through the roof.
Let me know how it goes!
Success Loves Speed,
Craig
PS - If you’re ready to 2X your income (or more) while working 10 less hours per week...
... Just REPLY to this email with the words “2X 10 LESS” and we'll set up a time to chat with you to find out if we can help.
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