Weekender: Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors

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| Oct.​ 20,​ 2018


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Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors

A travel site recreates the Alcatraz prisoner experience for Halloween, while a coffee maker launches its largest campaign to date and a P&G brand tries to sharpen product personalization. 

Reese's #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says

More people seeing the ads and talking about the brand are contributing to a rise in purchase consideration.

Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts

The Leaf Rakers Society, now at over 26,000 members, has become a powerful tool for peer-to-peer recommendations around seasonal products like the Pumpkin Spice Latte.

Welch's targets Gen X men with gritty 'Tough as Grapes' campaign

The brand adjusts for a different audience than kids and moms after research showed 59% of Gen X men said they were a primary grocery shopper.

Burger King concocts Halloween sandwich that's 'clinically proven' to create nightmares

The brand conducted a sleep study to prove the Nightmare King stirs up bad dreams, and captured the research in found footage-style video. 

Comic Dive: Dunkin' Goes Nuts

After dropping "Donuts" from its branding, the coffee chain is embracing craft beer, dry shampoo, tiny homes and more to forge a fresh identity.



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