Welch's is a company that has been making juices, jams, jellies and other fruit products for nearly 150 years. You're almost certainly familiar with the brand, as its products line the aisles of nearly every supermarket and corner store in the United States. But a quick glance at the category reveals an increasingly competitive landscape...
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Morning Digest
September 13, 2017
What marketers need to know today
Genuine helps the juice brand go digital
By Patrick Coffee
Welch's is a company that has been making juices, jams, jellies and other fruit products for nearly 150 years. You're almost certainly familiar with the brand, as its products line the aisles of nearly every supermarket and corner store in the United States. But a quick glance at the category reveals an increasingly competitive landscape...
Read more »
Who needs perfection?
By Angela Natividad
Promoted Content by Kargo
The tech giant is pushing AR marketing to the forefront
By Christopher Heine
A studio for making online video in partnership with Home Depot
By Robert Klara
No clear successor to former Ally Financial CMO
By Patrick Coffee
America's largest publicly held insurance company has abruptly parted ways with its marketing chief. Sanjay Gupta, the former Ally Financial executive who had been chief marketing officer at Allstate for the past five years, is no longer in that role as of today. A company spokesperson confirmed the news but declined to name Gupta's successor...
Read more »
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