DAILY SCOOP

Wells Fargo defends hiring practices, YouTube changes ad, creator features and short-form video ranks No. 1 for social media engagement

Also: TikTok will now allow users to credit creators of viral trends.

PR INDUSTRY

Why ‘soft skills’ in PR are anything but

Here’s a look at some of the skills that can make or break a PR career.

DIVERSITY AND INCLUSION

How DE&I efforts evolved in 2021, according to Ragan survey

More than 1,000 respondents to Ragan’s Communications Benchmark Survey shared how DE&I is going in their organizations — and what obstacles still stand in the way.

PR INDUSTRY

How PR can prove value to the C-suite, says Footprint’s Heather Knox

The senior VP and head of communications for materials science company Footprint talks about the essential role of the modern comms pro.

MARKETING

These SEO trends can help your content rank higher in search

Read on for SEO trends from Semrush’s “State of Search 2022” study.

DAILY SCOOP

GrubHub’s ‘free lunch’ promotion in NYC goes awry, Netflix’s latest layoffs thwarts DE&I progress and consumer preferences for companies to address Buffalo shooting

Also: The U.S. Women’s National Team has paid their dues on the soccer field. Now they’re finally being paid fairly.

THE WORKPLACE

These are the major communication trends of the future, Ragan survey says

The future of comms will be about rebuilding trust, strengthening culture with new ways of working and innovative tools, according to a comprehensive Ragan Salary & Workplace Culture Survey report.

SOCIAL MEDIA

5 things your organization needs to consider amid the ongoing Elon Musk Twitter drama

The billionaire’s plans are on hold, but you should still reconsider your relationship with the platform.

EMAIL

See how your internal emails stack up against data from 2 billion messages

Breakdowns across 10 industries give an apples-to-apples comparison of your performance.

DAILY SCOOP

Starbucks covers travel for abortion, gender-affirming care, Ryanair CEO lets loose on Boeing and Americans want companies to take a stance on abortion rights

Also: Airbnb’s newest promotion will let you can-can with the best of ‘em at Moulin Rouge.

A DAY IN THE LIFE

Focus on serving clients, says Bospar’s Curtis Sparrer

The agency leader and Top Agencies awards winner shares a look at a day in his life as a leader of a virtual PR firm.

THE CONSULTANT IS IN

How a lack of crisis planning creates more issues

Recent headlines underscore the need to prep for the inevitable.

THE FRIDAY REPORTER

How to work with journos who start their own content platforms

This special extra episode of the Friday Reporter talks to James Barrett, the creative force behind the Jimmy Rox newsletter.

REMOTE CULTURE

Trends and insights to help you build a hybrid workplace for everyone

Gain knowledge based on a survey of more than 800 employees and IT managers.