Good morning, Marketer.
On day two of Discover MarTech yesterday, keynote speaker and MarTech Conference Chair Scott Brinker unveiled the 2020 Marketing Technology Landscape – a graphic visualization of the tools and technology marketers use across different verticals and touchpoints.
Check out the rest of today’s lineup and watch Brinker’s full on-demand replay here.
With exactly 8,000 marketing tools included, this year’s landscape looks a lot different from the vertical groups of logos we’ve been seeing since 2011. Some viewers even commented that it looks like something out of Game of Thrones – and they’re not wrong. Martech logos are grouped together by “islands” with this year’s landscape exactly 13.6% larger than last year (adding 1,575 new solutions in all).
What may be the most interesting – and useful – detail about this year’s MarTech Landscape: It comes with an interactive component. Marketers can register to access the interactive portal at martech5000.com. Users can search all 8,000 martech tools listed in the landscape, as well as contribute new suggestions to incorporate into the official database of platforms.
In other news, TapClicks announced yesterday the acquisition of AdStage, a cross-channel paid media analytics and optimization platform. TapClicks offers a unified marketing data and operations platform for agencies, media companies, brands, franchises and HIPAA-covered entities. It powers data aggregation, warehousing and distribution with connectors to more than 4,600 sources.
While TapClicks isn’t the only company focused on unifying marketing data and insights, it’s steadily building a comprehensive marketing platform through development and acquisitions. The company says it will support the expansion of the AdStage product suite by building technology around insights, recommendations, forecasting, and the ability to take action on marketing data.
Take care,
Taylor Peterson,
Deputy Editor
