Wharton’s Peter Fader & Sarah Toms interview, Podcast discussion of expressing your value prop, and more

Mobile marketing gives brands unparalleled power to be customer centric or to alienate the customer entirely. In this in-depth interview, Wharton’s Peter Fader and Sarah Toms give you insights on how to do more of the former, less of the latter, and profit as a result.

In our latest podcast, Austin McCraw and Daniel Burstein have a robust yet light-hearted conversation about pitfalls marketers can get into when crafting their value prop.

Mobile is one of the hottest and most important areas of marketing today. Marketing leaders need the right strategy and messaging to increase mobile conversion rates. And they need the right martech stack to power that strategy and messaging to maximize each mobile moment they have with customers.

These top-performing page templates are taken directly from our research program.

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