| Happy Monday! Today we have Conga’s Digital Transformation Officer, Aishling Finnegan showing how the key to a successful implementation of digital transformation now starts with strategy and ends with the adoption of technology. “Whatever the objective may be, it’s critical that businesses first lay out the strategies needed to get to desired results, before applying any technology. This will help ensure that the implemented transformations maximize efficiency so the company can see greater, more beneficial, results,” says Aishling. Also Roey Franco, VP of Innovation at Xaxis, highlights how marketers should be reworking their plans, strategy and campaigns to make the most of DOOH in a post-COVID market. He writes: With commuting and travel patterns changed, signs in train stations and airports might on the one hand have fewer customer exposures to offer but may also be in less-cluttered environments — and be had at discounted rates. Signs close to stores might have more impact than usual as socially distanced shoppers line up outside. Look for opportunities. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
