Super Bowl superstar marketers like Budweiser, Coca-Cola and Pepsi are sitting this year out and perhaps rightly so. This year’s ad spots come with a shiny price tag — going for an estimated $5.5 million for a 30-second spot. It’s no secret that advertising during the Big Game is expensive. But for what it’s worth, Digiday put together a round-up of what $5.5 million can afford a buyer in the digital arena. Read more below. Other things to know about | | |
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| Marketing on Platforms | | | | For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. | | |
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howdy! | Content & Commerce | | | | Merch listings associated with far-right groups violate the company’s offensive material policy, yet were still promoted. | | |
| Sponsored by Celtra | | | | For publishers and advertisers, immersive on-site experiences are cutting through the noise. Tactics that fully compliment site content while at the same time breaking through the barrier of banner blindness are in high demand. Join Nikki Gertner, senior product marketing manager at Celtra, on March 16, at 1 p.m. ET, for a deep-dive into rich media, animation, video, site skins and more. | | |
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howdy! | Content & Commerce | | | | The average bettor that Verizon-owned Yahoo Sports sends to BetMGM is wagering a total of $6,000 on a per annum basis. | | |
| Sponsored by Healthline Media | | | | In this new webinar for media buyers, planners and brands, experts highlight future-forward trends as well as novel players and products in the rising vitamins and supplements industry. Join the conversation on March 2 at 2 p.m. ET. | | |
howdy! | The Programmatic Marketer | | | | Subway is looking at alternatives, from contextual to telco data, rather than relying on identifiers to track how people behave online. | | |
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| Sponsored by Criteo | | | | While pandemic-impacted categories such as apparel look likely to bounce back in 2021, other categories that made major leaps in 2020 will sustain those heights this year. Food, beverage and tobacco online sales were up 102 percent year-over-year. For retailers whose everyday e-commerce categories include groceries and other consumables, their marketing strategies are emphasizing those items in 2021. | | |
howdy! | Content & Commerce | | | | A new, 10-week-long class for entrepreneurs is set to bring in between 30-40% of Brit + Co’s revenue in 2021. | | |
howdy! | The Programmatic Marketer | | | | Walmart’s automated ad-buying tool will likely benefit from advertisers’ familiarity with The Trade Desk’s DSP and Amazon’s ad tech. | | |
| Beyond Ads | | | | Known for on-stage renditions of original magazine stories, Pop-Up Magazine pivoted to virtual experiences and at-home activations. |
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