What a Biden presidential win would mean for advertisers and online media owners

The outcome of the U.S. presidential race is expected to have widespread impact on the country's media industry and the advertising that funds it — from near-term consumer sentiment to longer-term regulatory and trade policies. But, as with everything around this presidential election, those implications will be anything but straightforward. Some areas that advertisers are keeping a watchful eye on are as follows: Both parties are showing growing interest in using trade and tax provisions to support the U.S. national interest and reverse the outflow of U.S. jobs. Read more below.

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