Walmart's growing media business faces familiar advertiser gripes of lacking transparency and control. Read more below. Other things to know about - Apply to join the Digiday Research panel for exclusive access to industry research and analysis in exchange for participating in surveys. All survey responses are anonymous.
- It’s crucial for marketers to identify consumers across platforms, devices and portals, and it all starts with creating and managing an 'identity graph.' Download the guide to learn more. Sponsored by Infutor.
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| Retail Media | | | | Walmart’s new self-serve advertising solution is part of the company’s overall push to be a more serious advertising player in 2020. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Measurement, inventory transparency and ad fraud are among the biggest pain points that the streaming ad industry is expected to tackle this year to continue the market’s momentum. | | |
| Sponsored by Moat by Oracle Data Cloud | | | | As we enter another decade of robust growth for digital marketing, here are five trends shaping the future of measurement that will help marketers plan for a quantifiable and successful future. | | |
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howdy! | Future of Work | | | | As the agency business rapidly changes, human resources managers must play catch-up. In the latest edition of our Confessions series, we hear from an HR manager about how the changing business has disrupted the HR manager’s job. | | |
| Sponsored by GeoEdge | | | | Publishers are now dealing with their own brand safety problems. Read the guide to learn which steps they're taking to protect themselves from damaging adjacencies. | | |
howdy! | | | | | Like a number of other publishers, Cheddar is finding that you need a different kind of strategy for TikTok than you would on other platforms, but the ROI can be relatively higher. | | |
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| Sponsored by Celtra | | | | In a new guide, learn how marketers are using technology tools like creative management platforms to bring more automation and efficiency to creative production. | | |
howdy! | Transparency | | | | Through a new acquisition, Ebiquity has plugged a gap in its portfolio, with the adoption of a monitoring and reporting service for online media that it had struggled to build on its own. | | |
howdy! | The Programmatic Publisher | | | | Auto-refreshing ads might have been condemned long ago but they are hardly on the way out; instead they are experiencing a bit of a revival. The challenge for publishers? To better balance the user experience with marketer outcomes. | | |
| | | | | "More and more media companies are becoming DTC brands, and what does that do to the way you're operating?" Gear Patrol CEO Eric Yang asks. "We think playing in the middle is a dangerous place to be at our size." |
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