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What Advertisers Need to Know About How People Discover Videos and New Shows New study from IAB reveals how people find what to watch By Sami Main The Interactive Advertising Bureau has released a study about how viewers watch both TV and subscription-service entertainment like HBO and Hulu and how people discover new content to watch. The study doesn't perfectly predict how future generations will watch or discover programs, said Eric John, deputy director of video at the IAB, in a blog...
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Investing in Social and Mobile Helped NBC Get Its Groove Back The network is telling stories beyond the show By Chris Ariens When NBC TV chairman Bob Greenblatt joined the network in 2011, NBC's Facebook page had fewer likes than CBS, a decidedly older-skewing network. "And we just thought, that's got to change. And we set about to change it, quickly," said Greenblatt during a session moderated by Nerdist founder and TV show host Chris Hardwick at...
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Trump’s FCC Commissioner Plans to ‘Aggressively Modernize’ Media Regulations In NAB keynote, Ajit Pai seeks 'new spirit of cooperation' with skeptical broadcasters By Chris Ariens After four years of participating on panels at the annual NAB Show, newly minted commissioner of the Federal Communications Commission, Ajit Pai, used TV terms to describe being asked to give this morning's keynote speech. "It's like going from a morning show to prime time," Pai said to the standing-room-only crowd at the broadcasting, media...
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What Marketers Can Learn From James Corden’s Approach to Comedy and Content Late Late Show host spoke at Marketo's annual conference By Marty Swant It might sound a little hokey, but brands might want to try and watch a little Carpool Karaoke. The comedian and television host James Corden--who's known for singing in cars with celebrities ranging from Adele to Stevie Wonder--joined Marketo CEO Steve Lucas on stage for the first day of the marketing company's annual conference to...
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Downward Dog Is a New Breed of Talking-Animal Show, and a Marketing Challenge for ABC The series is unconventional, but that could work in its favor By T.L. Stanley Martin, the soulful-looking mutt that stars in the upcoming ABC show Downward Dog, is a navel gazer with an attitude. That much is obvious from his soliloquies about his place in the household hierarchy and his thorny relationship with the cat. See, Martin is a talking dog who's as prone to existential crises as he...
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The Weather Channel Shows How Talking About the Weather These Days Often Starts a Fight Nice day, isn't it? Only if you don't care about the planet! By T.L. Stanley Hot enough for ya? It seems innocuous enough, and there was a time when that question was simply meant to start a neighborly conversation. It's called an icebreaker. How quaint. Today, it's just as likely to touch off a furious debate about science and melting polar ice caps. In a new piece of original branded...
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This Study Reveals How Cord Cutters’ and Cord Nevers’ TV Preferences Differ One group just loves Netflix By Sami Main Cord cutters, people who have opted out of standard cable TV subscriptions, and Cord Nevers, people who never had any standard TV subscriptions to begin with, have different tastes in streaming platforms and shows. This is according to the latest Cord Evolution study from GfK MRI, which addressed streaming attitudes and behaviors from 10,000 people...
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