Job descriptions range from specific and reasonable to vague and aspirational, not least in the world of marketing technology. Steve Petersen reads between the lines of a MOps job description, highlighting the challenges and contradictions that are likely really in there.
The IAB has a well-earned reputation as a group that helps digital marketers with industry-wide standards, training and more. So I was quite surprised to see it was suing the FTC over a rule making it easier for consumers to cancel subscriptions. This is the group’s first lawsuit against the government. Here’s a look at the suit and the likely reasons the IAB decided to file it.
Constantine von Hoffman
Managing Editor
