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What are beneficial buttons?

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5 years ago

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A simple understanding that will help improve your CTAs

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John,
Digital advertising. Sponsorships. Landing page optimization. Even print advertising.
Much of your advertising ROI relies on just a few pixels on a screen – the call-to-action button – because most marketing activities ultimately lead prospects to a landing page, and the ultimate action on that page is usually clicking on a button.
So today we explore an important consideration for the words you put on that button in Marketing 101: What is a beneficial button?
Read on to discover one simple understanding that can radically change your point of view on button copy … and ultimately improve your results.
Here’s to your success,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. I hope you find this recent content helpful: The Marketer as Philosopher Episode 1: Become A Force For The Good 5 Marketing Lessons From a Unique Nonprofit That Sells Products (and why the world needs marketers today more than ever) How Marketers Can Be a Force for the Good in Society

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MECLABS
320 1st St North, Suite 603
Jacksonville Beach, FL 32250
© 2020 MECLABS LLC

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