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| Top Stories |  | | Ivy Liu |
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| | | | | Experts are wondering what the future of advertising on Bing might look like with ChatGPT and if it’ll win over both users and marketers alike. | | |
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howdy! | | | | | What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. | | |
| | | | | Brands are building always-on processes that can continually glean actionable insights from customer interactions. | | |
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howdy! | | | | | Publishers are hoping to build up audiences for their video podcasts on YouTube Shorts. | | |
| | | | | Given the increasingly complex customer journey, marketers are optimizing ads for time-in-view and other attention metrics. | | |
howdy! | | | | | Dentsu, Omnicom, IPG and Publicis dealt with 2022 better than many expected during a gloomy Q4, when it appeared likely that inflation, interest rates and supply-chain issues would slide the economy into a recession. | | |
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| | | | | Retail media networks continue to evolve, with brands increasingly looking to create more content or invest in new customer value propositions. | | |
howdy! | | | | | As tech becomes more accessible, marketers add it to their mainstay strategies. | | |
howdy! | | | | | Programmatic advertising is far from perfect. But that doesn’t stop agency clients from investing there, especially when they’re allocating marketing spend for online display ads. | | |
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