| Your company needs effective, integrated communications but how do you accomplish this with all the silos that are in your way? |
| The answer is simple, you need to invest in brand journalism. |
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| $75 discount ends Sept. 10 |
| Join Ragan Sept. 21 at the Brand Journalism: Take Charge of Your Own Story Workshop to learn from top communicators on the essentials of brand journalism and how to incorporate it into your organization. |
| At this hands-on workshop you will: |
- Determine your brand journalism goals with customers, employees, investors and other stakeholders
- Develop a brand journalism checklist that includes defining your editorial standard and structure, content delivery methods and measuring the success of your efforts
- Understand the six kinds of brand journalism stories and figuring out which ones are right for you
- Refine the journalistic elements of your story, including headlines, teasers and image placement
- Learn how to shift focus from writing for your internal team to writing for an external audience
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| Brand journalism experts will be on hand to guide you through the journey. They’ll answer questions and guide you as you embark on this new adventure. |
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Jim Ylisela Co-Founder and Senior Partner Ragan Consulting Group | 
Sue Hermann Director of Corporate Communications BOK Financial | 
Megan Ryan Corporate Communications Manager BOK Financial |
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| Take your first step towards controlling your own story. Reserve your spot by September 10 to save $75 and you’ll learn how to skillfully tell a story, boost your company’s reputation, improve your media coverage, and position your company to rise above the noise in the industry. |
If you have any questions or need help registering,
please contact Shallon Blackburn. |
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