| | As live events start to return, it’s not enough to just follow mandated guidelines and regulations; event professionals must also consider what attendees want—and expect—as we get back to in-person experiences in the midst of COVID-19.
Listen as Arjun Chakravarti, Ph.D, GES’ insights and analytics expert, and Dan Hilbert, EVP of GES Events, discuss results GES’ recent study on understanding concerns and impacts while returning safely to live events during an all-new webinar—Returning to Live Events: What Attendees Really Want—on Wednesday, September 2 at 2pm ET / 11am PT.
Chakravarti and Hilbert will highlight: Five distinct attendee segments based on the 1,300 people surveyed; ranging from no concerns returning to shows to highly concerned and not believing in mitigation The perception of COVID-19 risk assessment and mitigation requirements including temperature checks, mandatory facemasks, and sanitation The importance of gaining knowledge of your attendee base and their risk perceptions How to plan event design and mitigation strategies to exceed attendee needs | | |
P.S. Can’t make the webinar? No worries! Register now and we’ll send a copy of the recording following the presentation.
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