Happy Monday!

Today we have Seismic’s VP of Market Growth, Heather Cole providing valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment.

Looking ahead, Cole’s advice to businesses in the go-to-market ecosystem is to adopt the seller mentality of continual outreach with a focus on helping customers better understand the new digital world.

Also Catlyn Origitano, Product Marketing Director at Fivetran , highlights three steps for retailers to successfully future-proof their business.

She writes: Rethinking your awareness strategy is not just important, it’s the first step in creating a 360-degree view of your customer. Once you know where your customers are — and aren’t — you can go find more.