Plus, remembering Alex Trebek ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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First Things First
 
November 9, 2020
By Jameson Fleming
 
 
Biden Win Brings Promise of Predictability for Brands—With a Few Caveats
 

With Joe Biden's victory in last week's presidential election, brands can start to expect a new normal that looks a bit like the old normal did before it took a four-year detour of unpredictability. That said, don't expect a complete calm for ad land. A Biden administration would likely continue putting pressure on Big Tech, while potentially rolling out stronger privacy protections for consumer data. That combo could do a number on your digital marketing strategies.

Read the impacts: Get the first look at how a Biden administration could affect your industry.

More Election Coverage:

 
 
 
 
 
Legendary Jeopardy! Host Alex Trebek Dies at 80

Alex Trebek, the charismatic, quick-witted host of the hit game show Jeopardy! since 1984, died at home Sunday morning. Trebek hosted over 8,000 episodes across nearly 40 seasons of the show, making numerous cameo appearances in other shows and movies. Back in January, Trebek told the Television Critics Association’s winter press tour that he had no intention of retiring.

Watch: Eight minutes of Trebek's finest moments.

 
 
 
Promoted Content by S4M
Consumers Are Ready to Shop In-Person Again—Make Sure It’s With You
 
Consumers Are Ready to Shop In-Person Again—Make Sure It’s With You
 
 
 
 
 
 
That Arby’s Deep Fried Turkey Pillow From SNL Is a Very Real Product

If you tuned into SNL to see how the show would handle Biden's win, an Arby's ad may have caught your eye. Yes, SNL makes lots of faux ads for both real and fake products (we're talking about Mom Jeans and the gut-busting Chantix spots here), but this ad for Arby's Deep Fried Turkey Pillow was very real.

Watch it: The "As seen on TV" infomercial advertises the product, which you can actually purchase for $59.95.

 
 
 
What Inspire Brands' Purchase Means for Dunkin' and Its Agencies

Inspire is on a shopping spree, picking up Dunkin' last week, and in recent years, the company grabbed Buffalo Wild Wings, Sonic and Jimmy John's. The acquisition has several implications: Inspire announced earlier this year that it's reviewing its national media agencies. Publicis, Dunkin's agency of record, could become part of that review.

What else it means: Dunkin' has a massively loyal fanbase. Here's how Inspire could capitalize on that.

 
 
 
 
 
 
 
 
 
 
 
 
 
Rick and Morty's Pickle Rick Now Has Its Own Pickle-Flavored Miracle Seltzer
 

The limited edition product will debut at the Adult Swim Festival on National Pickle Day.

 
 
 
 
 
 
 
 
 
Adweek Promos and Events
Today @ Commerce Week: Explore the New Shopper Journey
 

Commerce week kicks off today at 12pm ET with a day exploring the recent and monumental shift in shopping behavior that’s fueling the growth of ecommerce. Retailers and industry pros share deep insights on how to embrace the surge in volume, leverage new technologies and prepare for what’s ahead. Register for free and tune in to hear from industry leaders such as StockX CMO Deena Bahri, Neiman Marcus President and Chief Merchandising Officer Lana Todorovich, NFL Sunday Ticket's Jamie Dyckes and more. Register for free and explore the future of commerce.

 
 
 
 
 
 
 
 
Exclusive: HP's Beautiful Holiday Ad Brings Gen Z Activists' and Scientists' Dreams to Life
 

With these brilliant minds in charge, the future actually looks bright.

 
 
 
 
 
Exclusive: Kochava Buys Thalamus to Create a Yelp-Like Directory for the Ad Industry
 

The goal is to connect buyers to new, legitimate sources of inventory.

 
 
 
 
 
Exclusive: Integral Ad Science Hit With More Layoffs as Part of Restructuring
 

The ad verification company already reduced headcount in May.

 
 
 
 
 
Oura Wearable Campaign Tallies How Much Sleep Americans Actually Lost On Election Night
 

The smart sleep tracker found that the country lost a total of nearly 139 million hours of rest.

 
 
 
 
 
Now That Hotels Are Offices, Will Business Travelers Return?
 

Experts see "work from anywhere" promotions as a shrewd marketing move.

 
 
 
 
 
Global CCO Chris Garbutt Leaves TBWA
 

After various creative roles at offices around the world, he's pursuing an undisclosed venture.

 
 
 
 
 
 
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