Sears CEO Eddie Lampert has been fighting to keep the brand alive since he stepped into the role in 2013, but things aren't looking good for the 125-year-old retailer. Last week, news broke that Sears is days away from filing for bankruptcy. UPDATE: Sears has filed for chapter 11 bankruptcy and announced plans to close...
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October 16, 2018
Morning Digest
What marketers need to know today
Why Sears Could Never Last, and What Other Brands Can Learn From the Iconic Retailer’s Demise
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