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| Experts from Huge and Ketchum weigh in on Sunny Co's fiasco. By Erik Oster If you're going to run a social media giveaway for your company, don't do what Sunny Co did. The apparel company launched an Instagram contest sponsored by the Twazer app promising to give away a red Pamela swimsuit, which normally costs $64.99, for just the price of shipping and handling to each person who reposted... Read more » |
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| Bud Light hits Britain with a croak By Patrick Coffee |
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| Promoted Content by Marketo | | Key takeaways from Marketing Nation Summit |
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| With some helpful cell stimulation, of course By Angela Natividad |
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| They're #worththemess, new campaign says By Katie Richards |
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| TBWA\Chiat\Day, the brand's AOR since 2014, won't participate in the review By Patrick Coffee Airbnb, the online marketplace for short-term renters and hosts around the world, has placed its global creative advertising business in review. Incumbent TBWA\Chiat\Day will not participate. TBWA became the company's first global agency of record after a 2014 pitch led by its Los Angeles office. The spark for that review was the arrival of chief... Read more » |
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| Incumbent KBS declines to participate By Patrick Coffee By nearly all accounts, the retail business is struggling. One rare exception, however, is TJX, the parent company of T.J. Maxx, Marshalls, Sierra Trading Post and HomeGoods. TJX saw its sales top estimates in the last quarter of 2016, and in February, its leaders announced plans to launch a new line of stores to tackle... Read more » |
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| Is it a holy plume ... or a cigarette? By Angela Natividad In addition to being the first-ever American Pope, the youngest one, and Jude Law, The Young Pope's got a big responsibility on his shoulders: Keeping HBO rolling in viewership while Game of Thrones takes a dragon nap. Its capacity to do this from a storytelling perspective is debatable (even if it's already given us a... Read more » |
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| Featured Jobs | | AKQA San Francisco, California | | Haymarket Media Group New York City, New York (US) | | TravelHost Take control of your finances and your schedule | | American Foundation for Suicide Prevention New York City, New York | | College Essay Advisors 10010, New York City | | |
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| It's surprisingly complex By Angela Natividad Home is a lot more nuanced than a mere hearth, especially for a generation whose priorities and identities mark major changes from what preceded them. "Home Truths," a short film created for U.K.-based department store Selfridges and directed by Kathryn Ferguson, explores what home means now. Some answers will always be the same: "Just finding... Read more » |
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| Vehicle, and brand, trek to unfamiliar places By David Gianatasio Doctor, I keep having this dream about a 27-foot-long hot dog rolling through a tunnel. Wait, that's no dream. It's an awesomely Freudian scene from Oscar Mayer's new video chronicling the Wienermobile's voyage to Whittier, Alaska, population 220. The trek required 1,200 miles of driving plus 3,000 miles via barge, and touts "radical" product changes... Read more » |
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| Camp Chef's version of Morgan Freeman By T.L. Stanley Fans of backyard barbecues: Let the Grill god show you the light. He'll also bring the heat, but don't worry, it's not hellfire. No repenting necessary. The ad character, created by viral video mavens the Harmon Brothers, is a toga-wearing home cook who'll whip up something carnivorously divine while a gospel choir provides a rousing... Read more » |
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