Jan 24, 2025

Can you learn something about marketing from the Savannah Bananas? You almost certainly can, especially if your team struggles with social media, online video or being authentic. We launched something new today: It’s the first episode of our Conversations with MarTech series. And our first conversation is with Kara Heater, who leads marketing for the Bananas.

Also today, contributor Greg Kihlstrom offers a plan of action for promoting data literacy across your team.

And if you have a few minutes, would you consider taking our 2025 State of Your Stack Survey? We’ll be discussing the results at The MarTech Conference in March.

Chris Wood
Editor

Get personal with your customer data. - Adobe Experience Cloud

Conversations with MarTech

What else we're reading

Good reads and conversations to help good marketers get better.

How complicated is it to measure leads by channel? This complicated.
Digital tools for tuning up the car buying experience.
CDPs need to evolve to meet industry demands
Want to build better content briefs?
Is it worth pursuing a master’s in marketing?
Is it necessary to have a HubSpot pro set up a new org?

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW REPORT! Our 2025 MarTech Intelligence Report on CDPs is here. Get profiles of 21 CDP vendors and an overview of the market.
NEW REPORT! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

“If you want to democratize understanding of your reporting, start by making data literacy accessible and interesting. Greg Kihlstrom in How to promote data literacy in your marketing team.
“When chatbots work, they’re great. But they still have limitations. As an Englishman, their lack of understanding of sarcasm is particularly annoying.” Mike Maynard in 10 martech predictions of what won’t happen in 2025.