We're rapidly approaching the 2020 winter holidays, and everything is still as uncertain as it ever was – particularly in retail. While there is always a certain amount of guesswork involved for retailers approaching the bumper holiday season, this year it has been amplified tenfold.
A recent Bazaarvoice study found that over their regional lockdown periods, 39% of global consumers purchased from brands they’d never tried before, for reasons such as value, availability and convenience.
88% of those consumers now plan to stick with their new brands, presenting a unique opportunity for customer retention. However, in the world of ecommerce, in order to seize such an opportunity, the entire customer journey must be as seamless as possible, from landing page to product delivery and after care.
This week's edition of our regular roundup includes stats on loyalty programmes, UK digital ad spend, and traffic to online publications, and much more.
This edition of 'Day in the Life' features Hero Brown, Founder and Editor-in-Chief of Muddy Stilettos – an online lifestyle website and "urban guide to the countryside" for women outside of London. Here's what she had to say about her day-to-day role and the impact of Covid-19.
The Fundamentals of Modern Marketing Mindset What is mindset and what is a ‘modern marketing mindset’? What is the relationship between mindset and individual performance? How can mindset underpin career success and broader organisation success?
Digital Transformation Monthly – October 2020 This edition of Digital Transformation Monthly covers the big moves supermarkets and stores are making to cope with changing consumer behaviours due to the Covid-19 pandemic.
