Consistency is crucial when negotiating with consumers | What comes next for home buyers, sellers and you | Infographic: How to bring order to chaotic content
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You know the best way to provide equal service is to be consistent in your business practices and how you treat each client. That's key as the Aug. 17 deadline to implement practice changes nears and you endeavor to address your compensation with clients. Understand why you need consistent policies for handling compensation negotiations.
NAR members and clients, save up to 35% on car rentals with Avis. Use code A009706. Download DIY-able digital gift cards and coupons at nar.realtor/avis for exclusive benefits.
Real estate professionals have always had to demonstrate tangible value to the clients they serve. Now that's doubly important. You have all the tools and expertise necessary to navigate industry changes smoothly and confidently. Four pros discuss how they're preparing for the practice changes that take effect Aug. 17. Listen to "Drive With NAR."
Having a strategic governance plan and mapping the content supply chain can help marketers maximize efficiency and maintain brand consistency, according to this infographic from VML and Contentful. The visual also offers tips on preventing communication breakdowns in content development, how to use technologies such as AI to streamline processes and how to effectively measure return on investment.
Televerde's Ashley McDonald examines the ways AI is transforming the business-to-business customer experience, from personalization at scale to the use of chatbots and conversational AI. McDonald cautions that AI should be used to improve meaningful connections, noting, "[M]aintaining the human-to-human element in today's buyer's journey has never been more important."
Charging hubs, smart plugs that integrate appliances with Siri or Alexa and smart bulbs that offer responsive color and brightness levels are among the technologies elevating home office decor.
If a boss or colleague has ever denied making a promise or deliberately withholds information or shifts blame to you for something they did, they could be gaslighting you, write Saima Ahmad and Melissa Wheeler, who recommend keeping detailed records of all interactions, setting boundaries and seeking the support of other colleagues or human resources if it persists. "You are not responsible for the perpetrator's behavior, but you can empower yourself to reclaim your sanity and work in a healthier environment," they write.
Today's housing market is the toughest in decades, with millennials and Generation Z consumers struggling to buy starter homes. Home-buying affordability recently dropped to its lowest level since 1985, but unlike the 1980s, current buyers face high home prices and low supply. While mortgage rates are lower than the 18% seen in the 1980s, home prices have soared over 50% since 2019.
Comments made by the Consumer Financial Protection Bureau in an amicus brief filed last week support plaintiffs asserting that Mr. Cooper violated the Fair Debt Collection Practices Act by charging a $25 "junk fee" for payoff quote statements. The lender is prohibited from charging the fee because it did not disclose it in its mortgage agreement with borrowers, said the CFPB.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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