The world has turned upside down. The coronavirus has meant an upending of the traditional office job and the recent Black Lives Matter protests have shown a slow and steady dismantling of racist institutions and the people who run them. It's a total disruption of traditional systems. But which of these effects will stay, and which will fall by the wayside as the triple-crises of the virus, the recession and the social crisis continue? Read more below. - Over the next two weeks, Digiday, Glossy and Modern Retail writers and editors will explore what comes next, beyond the short-term effects of the new normal.
- UberEats breakfast vouchers and Zoom comedy nights have replaced face-to-face socializing between publishers and clients."We’re tearing out our client entertainment and travel budgets for next year," said a publishing exec.
- A new Digiday survey, exclusively for Digiday+ members, found that 42% of media industry workers reported their companies haven't said anything concrete about when they’re expected to return back to the office.
- After months of social distancing, agency and brand exes are starting to ask for in-person meetings. Many are jumping at the chance.
- What’s old is new again with BMW’s new dive into podcasts. The auto giant is creating serialized podcasts that hark back to one of the earliest forms of sponsored content — soap operas.
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What Comes Next | | Over the next two weeks, Digiday, Glossy and Modern Retail writers and editors will explore what comes next, beyond the short-term effects of the new normal. | |
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howdy! What Comes Next | | After speaking with eight publisher revenue officers about the future of ad sales, forming new relationships rings out as a common concern. | |
Sponsored by LiveRamp | | With Google’s 18-month (and counting) deadline for the demise of the third-party cookie, it’s more important than ever that publishers take control of monetizing their inventory. Join LiveRamp and Digiday on August 4, 2020, at 2 p.m. ET for a research-led discussion on publisher post-cookies strategies. | |
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howdy! DIGIDAY+ MEMBER EXCLUSIVE | | A new Digiday survey found that for 42% of media industry workers, the company hasn’t said anything concrete about when they’re expected to return back to the office. | |
Sponsored by OneTrust | | In the age of GDPR and CCPA, user consent is a gateway to revenue. This new guide takes a deep dive into the techniques and technologies that publishers are using to manage user consent at scale. | |
howdy! Coronavirus Fallout | | After months of social distancing, agency and brand exes are starting to ask for in-person meetings. Many are jumping at the chance. | |
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Sponsored by Primis | | To retain viewers and maximize revenue, publishers are using discovery algorithms that ensure the right videos are placed next to the right articles. | |
howdy! Brands in Culture | | In the latest episode of Digiday’s weekly show The New Normal, Coltrane Curtis talks about his company’s unique influencer marketing strategy. | |
howdy! Audio Anywhere | | BMWs podcast strategy will eschew sponsorships and advertising opportunities moving forward to focus on producing branded shows. | |
| | These should be banner days for a Black media site that has long covered social injustice for a young audience. But Blavity CEO and founder Morgan DeBaun describes challenges that start at the initial difficulty of raising investment as a Black company. "For me, the systemic racism comes in the fact that I don't ever get the benefit of the doubt," DeBaun said at the Digiday Publishing Summit. |
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