What do consumers think of loyalty & rewards programs?

The loyalty marketing landscape is quickly evolving, and customer demands are progressing even faster.

Merkle’s 2020 Loyalty Barometer Report delves into consumer expectations of rewards and loyalty initiatives — to help drive your loyalty program and achieve business outcomes.

New consumer trends include:

#1 cause of dissatisfaction with loyalty programs is the time it takes to earn a reward
35% would like to unlock additional features or utilize tools to find the right product
86% want to select the benefits and rewards they receive
59% say the most important brand interaction is through surprise offers and gifts

Get the Report ➜

LIVE WEBINAR | MARCH 12 @ 2PM ET

Setting Up Loyalty Success in 2020

Want to hear from our experts? Join this upcoming webinar to learn:

How to shift from "do/get" to "feel/do" experiences to create more authentic, human relationships with customers
Preferred ways to earn and redeem
The latest trends in gamification