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The loyalty marketing landscape is quickly evolving, and customer demands are progressing even faster.
Merkle
 
What do consumers think of loyalty & rewards programs?
See what they're saying ➜
 
The loyalty marketing landscape is quickly evolving, and customer demands are progressing even faster.

Merkle’s 2020 Loyalty Barometer Report delves into consumer expectations of rewards and loyalty initiatives — to help drive your loyalty program and achieve business outcomes.

New consumer trends include:
  • #1 cause of dissatisfaction with loyalty programs is the time it takes to earn a reward
  • 35% would like to unlock additional features or utilize tools to find the right product
  • 86% want to select the benefits and rewards they receive
  • 59% say the most important brand interaction is through surprise offers and gifts
Get the Report ➜
 

 

 
LIVE WEBINAR | MARCH 12 @ 2PM ET
Setting Up Loyalty Success in 2020
Want to hear from our experts? Join this upcoming webinar to learn:
  • How to shift from "do/get" to "feel/do" experiences to create more authentic, human relationships with customers
  • Preferred ways to earn and redeem
  • The latest trends in gamification
Register Now ➜
© 2020 Merkle, Inc.
7001 Columbia Gateway Drive, Columbia, MD 21046

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