Good morning, Marketer, are you talking about AI all the time?

We certainly seem to be. But, after all, generative AI promises to be a major disruptive force in marketing and across all business functions. For better or worse. But could genAI itself be disrupted? I can see several different ways it might be; I explore them in this opinion piece. If I’m wrong, let me know. The important thing is to get the conversation started.

Which leads me to mention that I’ll be having a wide-ranging conversation about AI tomorrow at The MarTech Conference with the Marketing AI Institute’s Mike Kaput and MarTech contributors Theresa Kushner and Milt Hwang. Register free here.

That session will later be available on demand, but if you attend tomorrow you’ll be able to put your own questions to our experts in the live over-time. It all kicks off at 4.35pm ET.

Kim Davis,
Editorial Director

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Marketing artificial intelligence (AI)

What could disrupt the future of generative AI?

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Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.

Marketing automation

Rethinking content governance in the era of generative AI

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It’s time to revisit content workflows and ensure change management is front and center for your marketing team.

Social media marketing

Hate speech on social media can significantly damage brands: Study

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20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech.

MarTech webinar

Unleash the Untapped Power of Email Address Intelligence

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Join this webinar to learn how the simple email address can unlock valuable insights, enable personalized marketing campaigns, and enhance overall business performance.

Marketing technology

The latest jobs in martech

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On the hunt for something new? Check out who's hiring in martech this week.

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Marketing artificial intelligence (AI)

MarTech’s marketing AI experts to follow

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Who you need to follow to keep up with the AI revolution sweeping through marketing technology.

MarTech special reports

Marketing attribution & performance management platforms guide

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MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals. They have implications for every aspect of your marketing operations and business.

Diversity and inclusion in marketing

Why women must have a voice at the AI table

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Equality by design is the right approach, for women and other marginalized groups.

This week

Discover game-changing technology for free

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Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech, online September 26-27, to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses.

Grab your free pass

From Search Engine Land