Happy Halftime!

I'll be highlighting the new ads we've seen so far. What did we think of that banger of a song from Oatly? Yes, its CEO wrote it.

OK here's what else is new:

• State Farm hired Drake and Paul Rudd to be its latest pitchmen.
• Daveed Diggs pays a visit to Sesame Street for DoorDash.
• Rocket Mortgage and Tracy Morgan want you to be certain.
• Mountain Dew will probably be the most rewatched ad of the Super Bowl.
• Disney+ promotes The Falcon and the Winter Soldier again.
• Hellmann's and Amy Schumer tackle food waste.
• Gwen Stefani and Blake Shelton poke fun at bad connections for T-Mobile.
• DraftKings is running promos in the Super Bowl.
• Universal kicks off the Super Bowl with a promo for "Out."
• E*Trade is back in the Super Bowl after a two-year hiatus.

Playing stand-ins for the brand's trademark spokespeople.

One eagle-eyed viewer will win $1 million.

The minute-long ad was meant to run alongside another that was allegedly banned.

Can you tell me how to get deliveries from neighborhood businesses?

Actors Dave Bautista and Liza Koshy also star in the mortgage lender's Super Bowl ad.

The mayonnaise brand plays up its role in creatively avoiding food waste.

Upcoming Marvel original is slated for a March 19 premiere.