Nov 12, 2024

Was 2024 the year you learned how to use a new platform? Did you learn new tips and tricks about the tools you already use? Did you learn about new strategies, tactics or “soft” skills?

We’re asking the MarTech community to share with us what they learned in 2024 and what they hope to learn in 2025 in a very brief survey. Your response could appear in a MarTech article, but more importantly, it’s a chance to inspire your peers and ignite their growth in the year ahead.

And also today, contributor Chris Robson helps us reconsider how to approach generational divides. It’s time to look beyond labels and understand what really defines your customers!

Chris Wood
Editor

Marketing operations (MOps)

What else we're reading

Good reads and conversations to help good marketers get better.

Great tips for building a creative, agile, high-impact team.
A practical guide to handing off work efficiently before you go on vacation.

MarTech research

Surveys and research reports to make you a more-informed marketer

The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
Time for a new online event platform? Get the lowdown on 14 enterprise digital event platforms on the MarTech guide Enterprise Digital Event Platforms: A Marketer’s Guide.

What they're saying

“The execution team within a martech COE highlights how technical skills, creativity and strategic alignment combine to turn marketing strategies into impactful customer experiences. Each role brings a specialized contribution, ensuring campaigns reach their audiences effectively and drive value for the business.” Venkatraman Kannan in The execution team’s role in a martech center of excellence.
“Teenagers have done dumb things since the dawn of humanity, and middle-aged people have complained about them for just as long. People change when they get a job, have kids and retire.” Chris Robson in Why generational stereotypes are failing marketers and how to move past labels.