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| | | | | Execs there are currently in full market-scout mode, meeting a few key players and figuring out how to stand out in an arena bursting at the seams with options. | | |
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howdy! | | | | | X has historically been dominant among UGC-focused social platforms, but Digiday+ Research surveys have found that, this year, Pinterest has passed X in brand usage for the first time — and brand and retailer ad spend on Pinterest is higher than on X, too. | | |
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| | | | | CTV is advertisers’ foundation for effective reach, but incorporating linear TV helps them reach those incremental viewers in the modern multichannel experience. | | |
howdy! | | | | | Houston-based Langrand pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much as it does other agencies. | | |
| | | | | From Digiday’s sister brand Modern Retail: Retailers are increasingly making their audience and sales data available, creating an opportunity for brands hungry for new consumer insights. | | |
howdy! | | | | | New state laws and new tools from cybersecurity firms both aim to help mitigate the risks of AI content and deepfakes in this election season. | | |
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| | | | | As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a new Digiday and Celtra survey shows that marketers lean on first-party data to inform their ad creative. | | |
howdy! | | | | | Armchair analysts speculate on the next move of one of the biggest names on ad tech’s chessboard. | | |
howdy! | | | | | The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing. | | |
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