More than one-third of marketers surveyed say adapting to circumstances as they arise remains a top challenge.

Now more than ever, customers expect personalization and enjoyable experiences. Marketers have to deliver, despite the major disruptions of the past few years.

The research firm Ascend2 and Oracle surveyed 853 marketers about what trends and technologies help them pivot where necessary and connect with customers.

82% of organizations plan to add, remove, or replace components of their martech stack to improve performance this year.

Read the results of this survey to learn:

The critical challenges marketers face, such as maximizing performance across channels
Tactics that can help, like video content and customer loyalty programs
Value marketers see in using CDPs, AI, and content management systems to deliver exceptional experiences

Learn what marketing trends and technology you can’t miss out on.