The last 12 months have been something, right? Between Taylor Swift and Barbie, it’s… wait, wrong newsletter. Let me try again: AI, layoffs, cookies — it’s been a heckuva ride. Career-wise it would be really helpful right now to know which skills are hot and what’s happening with salaries, right? There’s a way to get that information. Take our quick, easy Salary and Career Survey and we will notify you via newsletter as soon as the results are out. (Hint: Soon.)

You didn’t think we were going to get through this newsletter with only one mention of AI, did you? Artificial intelligence is supposed to give marketers a big advantage, but how do you get that when everyone has AI? By using it strategically with the best integrations. Ali Schwanke explains why this is key to staying ahead of the competition. 

Constantine von Hoffman
Managing Editor

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Marketing artificial intelligence (AI)

Why integrations will be critical to AI in 2024

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When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically.

Marketing technology

Greg Kihlstrom: Spotlight on the expert

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Greg Kihlstrom discusses his journey from photography and music to marketing and digital experience during the early days of the web. 

Digital advertising

IAB Tech Lab slams Google Privacy Sandbox

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IAB Tech Lab has published a detailed assessment of the Privacy Sandbox warning of major disruption for the advertising ecosystem. Updated with response from Google.

MarTech webinar

Keeping up with the changing digital landscape

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As privacy regulations tighten their grip, and browsers implement changes to restrict third-party cookies, it’s crucial for marketers to keep up with the intricacies of privacy compliance.

Customer data platform (CDP) buyer's guide

How to decide if your organization needs a customer data platform

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11 questions to determine if you have the staff capabilities, management support and financial resources needed for a CDP to be a smart purchase.

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Content marketing

Owned asset optimization: The key to connecting with financial consumers

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Here's how financial brands can use reception marketing to build trust and equity by meeting consumers' needs with helpful, relevant content.

MarTech buyer's guides

New for 2024! Guide to identity resolution platforms

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As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages, creating more profitable customer journeys.

Learn more

Agile marketing

How agile marketing teams can work with AI

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Agile teams have always been about the people, but AI is now disrupting human teams. Learn how to work with these non-human team members.

Live and on-demand

Join thousands of marketers at MarTech for free

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Explore solutions to some of the most critical marketing challenges — including the death of third-party cookies, the rise of generative AI, and exponentially increasing customer expectations — all for free at MarTech, online March 19-20.

Preview the agenda

From Search Engine Land