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| Local activations, global scope By Angela Natividad In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, "Opportunity does not discriminate." In the background, Alicia Keys croons, "Change is gonna come." With that gorgeous piece of work, Nike touted its commitment to inspire people to take local action to advance the values of sportsmanship, self-empowerment and... Read more » |
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| It's one of four spots debuting during Sunday's show By Christine Birkner |
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| Promoted Content by Jana | | India, Indonesia and others offer great advertising growth opportunities |
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| Ultramare moves beyond hospitals By Gabriel Beltrone |
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| 'This shows they really care,' says Ryan Stew By David Kiefaber |
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| RIP, obsolete technology By David Gianatasio Ashes to ashes, rust to rust... Nossa, a prominent agency in the Portuguese digital ad scene, recently staged an unusual mock funeral service in the garden behind its Lisbon office. Staffers weren't mourning the demise of the traditional agency model, the 30-second commercial or even the web banner ad. (Some things, it seems, just won't... Read more » |
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| Severed fingers billboard is pulled in Germany By Tim Nudd Netflix has been making viewers do a double-take with its Santa Clarita Diet ads since the Golden Globe Awards, when Drew Barrymore's cannibalistic take on weight-loss commercials was a disturbing standout among the TV commercials on that night's broadcast. The digital and out-of-home ads have been fun, too, featuring various body parts dressed up as... Read more » |
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| Stripped-down brand campaign includes Oscars spot By Tim Nudd In a world of fake news and alternative facts, The New York Times is asserting the primacy and importance of the truth--and the role independent journalists play in searching for it, and telling it--in a big new brand campaign from Droga5. Stripped-down TV, print, outdoor, digital and social ads tackle head on the sense of... Read more » |
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| Featured Jobs | | Digital media/ad agency client Santa Monica, California | | Jun Group New York City, New York (US) | | Haute Living Inc. Miami, FL | | Taunton Press Newtown, Connecticut | | Smithsonian Enterprises New York City, New York (US) | | |
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| Just get in the photo By Angela Natividad Moms are always getting the short end of the stick. They get thrown up on, judged for working, judged for not working, and are rarely thanked for spending the whole day baking 30 cookies for a classroom of kids who'll just pick all the good bits out of them anyway. You can't right all these... Read more » |
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| Max Karlsson uses @sweden for a political protest By Patrick Coffee Since 2012, Sweden has been letting ordinary citizens take over the official @sweden Twitter account, one week at a time, with next to no oversight. It's been risky move intended to help the country promote itself, unfiltered, as a travel destination, with each citizen serving as a kind of de facto tourism ambassador. There have... Read more » |
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| Director works with GSD&M on new spot By Angela Natividad Are you down to pee with LGBT? As the Trump administration rescinds federal protections allowing transgender students to use bathrooms corresponding with their gender identity, the issue is likely to be decided on the state and local level--including in Texas, where GSD&M and Hollywood filmmaker Richard Linklater have banded together to give you "Taking a... Read more » |
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