Have you tried this cool square format?

View in Browser Moving On to Medium Format Are you stuck on 35 mm? A fan of the familiar? Well, stop clinging to your 35 mm cameras for dear life and get ready to take your analogue game to the next level with medium format film! The go-to choice for analogue greats everywhere, with larger negatives and sharper detail, this format delivers the ultimate in film photography quality, guaranteed to turn heads. Feeling unsure? We recently launched our Lomo School – your dedicated space for learning about everything analogue. So, if you need more information about this fab format plus more tips and tricks, get your thinking cap on and head back to school! What is Medium Format? What’s Your 120 Style? Looking for a way to bring some charm to your style as well as your photography? Look no further than the Lomo LC-A 120! With its retro leather look and creative features, it’s the perfect medium format camera for capturing all your film fantasies. Lightweight and portable, it’s ready for your everyday adventures with a multi-coated glass lens for super-sharp snaps and 38 mm focal length that lets you squeeze a lot into the frame. With zone-focusing, ISO control and creative shooting modes like bulb and MX, it’s a great choice for someone who doesn’t feel ready to tackle a fully manual camera just yet. Shop 120 Cameras The Timeless Tint Shooting in 120 format can already make you feel like you’re stepping back in time, so why not enhance the elegance of your photographic compositions and capture timeless memories with our black and white Lady Grey 400 ISO and Earl Grey 100 ISO films. These panchromatic emulsions boast a delicate grain and bring a range of effects to your images, depending on the ambient lighting. Opt for Lady Grey to achieve velvety tonality and understated contrasts from the wee hours of the morning ’til dusk or select Earl Grey for vivid, high-contrast outcomes on bright and sunny days. Shop 120 Film We’d like to thank the following photographers for their photos: davidalexandre, eparrino, niklaswag, ripeleanorrigby & vicuna. Manage your subscriptions Browse our products Visit one of our stores Join our community Read our magazine Find analogue events near you Work at Lomography Lomography International: Kaiserstraße 34/12, 1070 Vienna, Austria, +43-1-899-440 Lomography USA: 68 Jay Street, Suite 415, Brooklyn, NY 11201, +1-718-422-7581 Lomography Asia Pacific: Flat B2, 6/F, Block B, Yee Lim Industrial Centre, No. 2-28 Kwai Lok Street, Kwai Chung, Hong Kong, +852-2525-5417 Despite the fact that the content of this newsletter was compiled with due care we accept no warranty for the correctness, completeness and actuality of the content provided. Availability of the products featured in this newsletter may vary depending on location.