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| Your employees and customers are divided about the issues rocking the country, just like the rest of us. |
| This discord can fracture your company’s culture and erode trust in leadership, depending on how deep the divisions are. |
| What should you say? What if you say the wrong thing? Is it worse to say nothing? When do you just address employees? When do you make a public statement? Is there a difference anymore? |
| Is there good news?
Yes, you don’t have to comment on everything. You do have to establish robust criteria for the issues that you say something about. |
RCG can help. DE&I communications consultant, Kim Clark helps clients create strategic, thoughtful and consistent communications and positions on hot-button topics. She does this by establishing a unique framework with your leaders, communicators and other stakeholders. |
| Here’s a few ways Kim can help your team: |
- Lead a strategic session at your next communications team meeting or off-site
- Develop the social framework with your leaders and stakeholders using the DEPTH model (Deliberate, Educated, Purposeful, Tailored, Habitual)
- Provide monthly coaching to advise you as you follow through on your strategy.
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| Talk soon, |
| Kristin Hart
Vice President
Ragan Consulting Group |
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